Obor Agbroko
User Experience Research,
Product/ Service Design
User Centred design. Following GDS Standards
Digital User Researcher with over six years of experience working on public and private projects. In addition to being conversant with an ever-evolving range of research methodologies, I have extensive experience in end-user research, Product and Service Design. Excellent facilitation and moderation skills with knowledge of qualitative methods like in-depth interviews. Capable of analysing and communicating research results to development teams. Creative with new projects, dedicated to seeing them through various phases, and able to incorporate all kinds of users into appropriate research activities to help team members understand the diversity of government service users. In addition to understanding the social and technological contexts for government services, implementing user research activities to assist teams in understanding changing user behaviour is essential to providing a high level of client satisfaction.
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As a user experience researcher, I channel the voice of people, their motivations, their desires and their needs. In collaboration with my team, those insights are used to help build new products/ services or improve existing products/ services.
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As a Service Designer:
My role as a Service Designer involves creating and optimising holistic service experiences for customers or users. I focus on understanding user needs, behaviours, and pain points within a service ecosystem. My responsibilities include:
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Research and Analysis: Conduct in-depth research to understand user behaviours, needs, and motivations. Analyze data and gather insights to inform the design process.
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User-Centered Design: Develop user personas, journey maps, and service blueprints to visualize the end-to-end user experience. Design services that align with user goals and preferences.
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Cross-functional Collaboration: Work closely with cross-functional teams, including product designers, engineers, marketers, and business strategists, to ensure a seamless and cohesive service offering.
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Ideation and Prototyping: Generate creative ideas and concepts to improve or innovate services. Create prototypes or mockups to visualize and test new service features or touchpoints.
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Iterative Design: Continuously iterate and refine service concepts based on user feedback and usability testing. Incorporate agile methodologies to adapt and improve the service over time.
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User Testing: Conduct usability testing and gather feedback from users to validate service design decisions. Use insights to make informed design refinements.
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Implementation and Monitoring: Collaborate with stakeholders to implement and launch the designed service. Monitor its performance, gather user data, and make data-driven improvements.
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Service Ecosystem Mapping: Identify touchpoints, interactions, and dependencies within the broader service ecosystem. Ensure consistency and coherence across all touchpoints.
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User Education and Support: Design support mechanisms, such as user guides or training materials, to ensure users can effectively navigate and make the most of the service.
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Innovation and Future Planning: Stay updated on industry trends, emerging technologies, and user behaviors to drive continuous innovation and evolve the service offering.
As a Product Designer:
My role as a Product Designer involves creating intuitive and visually appealing digital or physical products that meet user needs and business objectives. I work closely with cross-functional teams to bring products from concept to reality. My responsibilities include:
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User-Centered Design: Conduct user research to gain insights into user behaviors, preferences, and pain points. Develop a deep understanding of the target audience to inform design decisions.
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Concept Development: Generate creative concepts and design ideas for products that address user problems. Create sketches, wireframes, and mockups to visualize potential solutions.
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Prototyping and Testing: Build interactive prototypes or mockups to simulate the product experience. Conduct usability testing to validate design choices and iterate based on user feedback.
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Visual Design: Create visually appealing interfaces, considering aspects like color schemes, typography, icons, and imagery. Ensure a consistent and aesthetically pleasing visual language.
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Collaboration: Work closely with product managers, engineers, and other stakeholders to ensure design feasibility and alignment with technical constraints and business goals.
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Responsive Design: Design products that work seamlessly across various devices and screen sizes, providing a consistent experience to users.
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User Interaction: Define user interactions, animations, and transitions to enhance usability and provide a delightful user experience.
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Design Systems: Contribute to or develop design systems and guidelines that maintain consistency in design elements and patterns throughout the product.
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Accessibility: Ensure that the product is accessible to users with disabilities, following accessibility guidelines and best practices.
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Continuous Learning: Stay updated on design trends, tools, and technologies to continuously improve your design skills and contribute innovative ideas to the product development processes.
Both roles involve focusing on user-centered design, collaboration, iteration, and a deep understanding of user behaviors and needs. As a Service Designer, I focus on creating seamless end-to-end experiences across multiple touchpoints, while as a Product Designer, I concentrate on crafting engaging and functional product interfaces.
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On each project, I analyse and communicate research results to development teams. I see the project through various phases and incorporate all kinds of users into the research to help team members understand the diversity of users. I follow GDS service standard by bearing in mind the importance of understanding and meeting user needs, providing a good service by considering accessibility, iterating over the solution whilst deploying agile approach from the discovery phase (desk research, meeting with the stakeholders and primary research), the alpha phase with prototypes, beta where the real product is built and finally going live.
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See some interesting works I have done below.
Tela Mobile App:
A Case Study
Tela Mobile App:
A Case Study
We are UI/UX designers working on an ATM finder app. We carried out a discovery research to pinpoint the problems surrounding the use of ATMs and to get a clearer picture of who we are solving it for. We wanted to understand ATM users, what they care about, what they think and what motivates their behaviour. Based on the data collected in this research, ideas were generated and opportunities discovered to improve and innovate on ATM solutions that address the market's real needs.
Usability Test for Br!ng App
To test the usability of a product, it is important to test it on a potential customer. This is done to give clarity whether or not the user interfaces of an app is easy to use so as to improve the ease-of-use during the design process.
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*Please note that this was done in collaboration with others*
