Obor Agbroko
Marketing
Focused Goals, Strategic Solutions
A Marketing professional with over six years of experience in Digital Marketing, assisting businesses in developing compelling communications and utilising appropriate channels and data-driven insights to communicate the functional and emotional benefits to consumers.
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I have worked on both B2B and B2C products in different stages of their product cycle – The development phase (Garanntor Web Hosting Platform, MinT App, MinT App, E360 Evolve, Cyclean), Introduction phase (Garanntor Web Hosting Platform, Environment360; Open Burning Campaign, MinT App, E360 Evolve, Cyclean) and the Growth phase (Garanntor Web Hosting Platform, Environment360; Float Your Boat, Mohinani School Recycling Competition, PickIT, EU Climate Diplomacy week, Mayakorp; Recruitment and Training Programs). I plan and execute marketing campaigns, create valuable content that amplifies the product positioning, build an enthusiastic community, and significantly reduce the cost of acquiring new customers.
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I have extensive experience in account management, stakeholder management, product marketing, performance marketing, data-driven marketing campaigns, social media marketing and content marketing. Also, have in-depth knowledge and expertise in SEO, PPC, Google Analytics, Online marketing, Web analytics and Digital strategy.
To execute an idea effectively, there must be a document that details all of the steps from planning to execution. Before planning and executing the project, a brief needs to be understood, ideas need to be brainstormed, and important research needs to be conducted. Based on market analysis and brainstorming ideas, I generated over 300,000 impressions by communicating the "big idea.".
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Please note that some of these documents were produced in collaboration with others*
Case Study 1
Social Media Marketing & Management
Among many other skills, this is one of my key strengths. With the use of other marketing tools, such as emails, influencer marketing, and blogging, I managed several social media accounts. Engaging existing customers and attracting new ones is the main goal of using the platform. This way the brand's culture and mission are promoted.
Content Production
Every marketing campaign relies on the execution of content. Previously, I worked for a media production company as a videographer and photographer. I am proficient in Adobe Photoshop and Premiere Pro. The experience garnered enables me excel at production, scheduling, executing photoshoots and audiovisual content. During this phase, the script is written, materials required for each scene are itemized, budgeting is done, a crew of technical professionals is assembled and an overview of timelines and the production plan is developed for the team and client.
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Aside from casting, wardrobe selection, and location scouting, the technical crew also handles set design and Recci.
