Obor Agbroko
Usability Test
Role: UX Researcher
Usability tests are conducted before releasing a new product or adding a new feature to make sure assumptions are correct. Using them helps identify possible pain points associated with a product and solve them, as well as measure its efficiency in its current version.
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*Please note that this was done in collaboration with others*
How Might We
make br!ng app a user centred product? Hence there is need for regular research to be carried out on br!ng.
Research Objectives
01
To understand and evaluate the app through the eyes of the users and to know user needs.
02
To also understand what users, enjoy aboutthe product and possible room forimprovement,taking any recommendation into account.
03
To understand users pain points while using the App.
Research Methodology
Recruitment
•6 Participants between the ages of 18 – 75
•2 Caucasians, 3 Black and 1 Asian participants
•3 Males and 3 Females
•1 participant has arthritis, 1 was colour blind and 1 was not as technologically savvy.
Contact
Contacted via Email and sent links to an online call for the interview to be conducted.
interview
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In-dept1hr interview that gives us the opportunity to gain better insight into the use of the App. Expressing their opinions on how they think it works
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Interviews were conducted remotely via Microsoft Teams
observation
Observing users as they operate and navigate the app
RESEARCH ANALYSIS
Lucid Board
Lucid Board
Analysis using the Lucid Board
Themes
An in-dept look into common underlying themes
Discussion
Research sessions to discuss and understand research, coming up with necessary commonalities key points and information.
Key Findings from Interviews
The research findings were discussed over a Teams meeting and shared documents
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All six users suggest to have a sign-up option directly linked to their Google or Apple ID
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5/6 would love to have more product advert on the homepage
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4/6 would prefer more visual details and information regarding the products
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3/6 users thinks search option for products will make shopping easier
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4/6 users suggest to having products categorised into their various similarities
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4/6 found the navigation through the app quite straight forward
The search icon should be added so users do not get overwhelmed with a lot of product to search through before getting to their choice of purchase
For easy navigation the icons tray should be placed at the top or bottom of every page. The list of icons are; home page, search icon, shopping bag/ cart, wish list, profile
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Icons Tray
Recommendations
The splash screen should be created as simple as possible for users. There should be a loading screen with the logo at the middle; this leads to a welcome screen that gives more information about that app.
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Landing page
User on boarding is no longer just about welcoming new customers, rather, it is about showing them around and making sure they have a successful experience.
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User on boarding to reduce churn rate
So users don’t feel overwhelmed by the app with all the forms at once, users can enter their phone number and get a one-time password. Or the different options of signing up with Apple ID or Google.
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Login screen
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Search Icon/ Shopping Cart
Whiteboard Page
Font
The font is okay. The colours. Um, I think if you can make it more colourful
Categorisation
Products should be categorised
Navigation
Would prefer to easily navigate back and forth the pages without interrupting my shopping cart
Navigation
It’s pretty much an easy app. Not complicated at all
Font
The fonts are normal, basic fonts. Nothing really different about it
Search
It should have search tab. To be able to narrow down what i actually want to shop for